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Determining Your
Initial Web Hosting
Business Target Market
By Andrew McMaster
If you are
planning to start a web
hosting business then a key part of
your plan is deciding what part of the web
hosting market you will
target and then building your business plan around it. Unless you plan
a major well funded startup, if you target the whole market then you
will weaken your approach and reduce your chances for success. Consider
keeping your focus narrow in the beginning and broadening it later.
This article is intended to help you think about a subject that is
often overlooked.
There are different types of prospective web
hosting consumer. You can
define a prospect in a few different ways – by what they want to
achieve with their website, their level of knowledge and by how price
adverse they are. A consumer will be a mixture of all three to some
extent.
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Factor
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Impacts
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What they want to achieve
(either describes an outcome of their intended website, or a technical
requirement if they are web savvy)
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Type of plans
you offer
Examples
“We provide web hosting for people that want to put photo’s of their
family online”
“We provide ASP and SQL Server Plans”
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Level of knowledge – High or Low
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Level of
service you will need to provide to support the customer (i.e. cost)
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Price adversity – High or Low
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Price of your
offerings
Example
“We provide Low Price Web Hosting”
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